The quotation, “There’s no such thing as bad publicity” is attributed to Phineas T. Barnum, the unforgettable 19th century American circus owner and showman. Barnum was s self-promoter of the first order and never, ever missed an opportunity to present however, whatever he was selling to the public.
Faced with some free publicity of his own in Acts 16, however, St. Paul would apparently disagree. And when he powerfully shuts it down in Jesus’ name, it gets him beaten and thrown into a dank Philippian jail.
And that’s where the story gets really powerful.